Freixenet launches Carta Rosé to extend its emblematic Carta Nevada Cava range

Freixenet, the leading Cava producer, launches the new rosado Cava Carta Rosé to extend its emblematic Carta Nevada range, the biggest selling Cava brand in the Spanish market. The company’s new rosado will have an international presence. This launch is closely linked to the image upgrades for Carta Nevada and Cordón Negro. 

In doing this, the Sant Sadurní winery consolidates its leadership in the sparkling rosado sector and attracts new consumers. Since 2019 Freixenet Italian Rosé and Freixenet Ice Rosé have been the best sellers in their respective sectors.

The new Carta Rosé is made from Trepat and Garnacha grapes. Carta Rosé is a young, refreshing cava, lively and star bright strawberry pink in colour, with a medium sized exuberant mousse. It has floral herby aromas mingling with notes of red and exotic fruits, leading to a very fresh and delicate palate.

Carta Rosé is an elegant, sophisticated Cava, created especially for lovers of sparkling rosados, which will also conquer new palates. Its attractive packaging is a stand out feature, through its frosted bottle which it shares with all the other products in this successful range. This exciting “rosé” Cava is an ideal complement to life’s major and minor moments, following up the brand message “Celebrate life your own way”.

A new image for Cordón Negro and Carta Nevada

This year Freixenet has upgraded the image of its two most famous Cavas: Carta Nevada and Cordón Negro. The new look for the two products will be available from the beginning of the Christmas campaign, and its design is centred on the iconic “X” of the Freixenet logo, the symbol of the brand. This new look modernises the emblematic gold and black frosted bottles of Carta Nevada and Cordón Negro, leaders in world markets, enhancing their elegance and sophistication.