New Corporate Identity: Freixenet Group becomes Freixenet Iberia in Spain

Freixenet Group, the business unit responsible for the Spanish market, is changing its name to Freixenet Iberia. The new name pays tribute to the company’s origins and reflects the unit’s role across the Iberian market. The change applies exclusively to the corporate entity; Freixenet’s identity and positioning as a global consumer brand remain unchanged.

The new name reflects the company’s deep roots in the Penedès region and its role across the Iberian Peninsula, while maintaining the international perspective and strength of Henkell Freixenet, the world’s leading sparkling wine company.

As an integral part of the Group’s history and success, Freixenet Iberia combines generations of expertise with a shared global vision. The new name also supports closer business alignment across Iberia, creating added value for customers and partners throughout the region.

Alongside the name change, Freixenet Iberia is introducing Henkell Freixenet’s new global corporate design in Spain. Being progressively rolled out across the Group’s international markets, the new design highlights an evolution rooted in the heritage, passion and expertise that have shaped the company, while reflecting who we are today: a global company with strong local roots, a shared vision and our unmistakable, sparkling DNA.

At the heart of this new identity is the iconic X, a distinctive symbol of Henkell Freixenet since 2018. In its new version, the X is surrounded by flowing lines that invite different interpretations: the warmth of the Mediterranean sun, the gentle hills of the vineyards, or the expression of its unique and vibrant DNA.

The new global tagline, “Making Life Sparkle”, expresses the shared mission behind the identity: creating meaningful moments for consumers through strong brands and a broad portfolio of products, both with and without alcohol. For Freixenet Iberia, it connects the company’s deep roots in Spain with its role in the Iberian market, while also reflecting the international reach and global leadership of the Freixenet brand.

Discover the new identity and access the first templates, guidelines and materials for Freixenet Iberia on SharePoint. More applications and materials will be added as the design is gradually rolled out across the Group.